Hey I'm Sarah!
FARM MUM & BUSINESS COACH FROM RURAL NSW.
I’m a mum to three boys and a business owner from our cattle property in Tenterfield, NSW. I know what it's like to build a business between school runs, checking cattle, and patchy internet. I know the isolation of being the only one in your circle doing something like this. And I know what it's like to feel like your location is holding you back.
I’m here to help you build a profitable business that fits your life in your rural or regional Australian town.
Hey I'm Sarah!
FARM MUM & BUSINESS COACH
FROM RURAL NSW.
I’m a mum to three boys and a business owner from our cattle property in Tenterfield, NSW. I know what it's like to build a business between school runs, checking cattle, and patchy internet. I know the isolation of being the only one in your circle doing something like this. And I know what it's like to feel like your location is holding you back..
I’m here to help you build a profitable business that fits your life in your rural or regional Australian town.
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Fun Facts About Me
🌸 I was a full-blown farm tomboy who now unapologetically loves pink. Hay sheds, horses and dirt as a kid… lush gardens, flowers and feminine colour everywhere now (especially living with four boys).
💻 Teenage me would be horrified by my “inside job”… but I genuinely love it. I once swore I’d never work indoors, yet here I am coaching women over Zoom, journalling, meditating, prioritising retreats — and balancing it all with farm life so my outside cup stays full.
✨ I don’t believe you need a university degree to build a meaningful life or business. I believe in learning through doing, investing in growth, and letting clarity come from action rather than having it all figured out first.
🚐 We pack up the caravan and travel Australia for weeks at a time. Camping, nature, long days together and big adventures matter deeply to us — and building an online business means I can work from anywhere while still living this life.
🐎 Horses have been my grounding force since childhood.
There’s nothing like wrapping my arms around a horse’s neck and feeling that quiet, mutual trust — it’s been my anchor through every season of life.
🌿 My garden is my nervous system reset. Lying on the grass, soaking up the sun and listening to birds is my fastest way back to calm and clarity.
🛤 I didn’t take a straight path — and I don’t believe you have to either. I skipped uni, tried a lot of different jobs, learned through lived experience, and slowly built a business that fits my values and family.
🏍 I’m a boy mum to three high-energy humans… and being a mum taxi is basically my second job. Between motorbikes, horses, fishing, rugby league, camping trips and training working dogs, life is busy, loud and full — and I wouldn’t have it any other way. I’ve run my own business since our oldest (now 15) was born so I could stay home with my babies. It wasn’t always easy, especially financially in the early days, but we made it work — and I’m so grateful we did.
1500+
WOMEN SUPPORTED ACROSS
AUSTRALIAN COUNTRY TOWNS
7
YEARS IN
BUSINESS COACHING
$200K+
INVESTED INTO MY
OWN GROWTH
4x
MY INCOME IN THE
LAST 12 MONTHS ALONE
REAL BUSINESS EXPERIENCE.
PROVEN COACHING FRAMEWORKS.
Here's how
I got here...
I started this journey feeling lost as a young mum on a cattle property, craving more but not knowing how to get there. I built and sold multiple businesses, learned what works (and what doesn't), hired my first coach, and discovered the transformational power of mindset work combined with practical business strategy. Now I help other rural and regional women do the same – without the years of trial and error I went through.
Diploma in Agricultural Business Management
Professional Coach with International Coaching Institute
Over 15 years running various product businesses, our farming businesses and running the books for my husband's businesses.
REAL BUSINESS EXPERIENCE.
PROVEN COACHING FRAMEWORKS.
Here's how
I got here...
I started this journey feeling lost as a young mum on a cattle property, craving more but not knowing how to get there. I built and sold multiple businesses, learned what works (and what doesn't), hired my first coach, and discovered the transformational power of mindset work combined with practical business strategy. Now I help other rural and regional women do the same – without the years of trial and error I went through.
Diploma in Agricultural Business Management
Professional Coach with International Coaching Institute
Over 15 years running various product businesses, our farming businesses and running the books for my husband's businesses.
© SARAH CHAPMAN COACHING 2026.
All Rights Reserved
