Hey I'm Sarah! Farm Mum &
Business Coach from Rural NSW.
Hey I'm Sarah! Farm Mum &
Business Coach from Rural NSW.
I'm a mum to three boys, wife to a DIDO worker, and a business owner from our cattle property in Tenterfield, NSW. I know what it's like to build a business between school runs, checking cattle, and patchy internet. I know the isolation of being the only one in your circle doing something like this. And I know what it's like to feel like your location is holding you back.
I’m here to help you build a profitable business that fits your life from your rural or regional Australian town.
Here's how I got here...
I started this journey feeling lost as a young mum on a cattle property, craving more but not knowing how to get there. I built and sold multiple businesses, learned what works (and what doesn't), hired my first coach, and discovered the transformational power of mindset work combined with practical business strategy. Now I help other rural and regional women do the same – without the years of trial and error I went through.
What I've Built
7 years coaching rural and regional women
1,500+ women supported across Australian country towns
4 x my Biz in the last 12 months alone
$200,000+ invested into my own education and growth
International Coach of the Year 2026
Built a multi-six-figure business from our cattle property in Tenterfield while raising three boys on dodgy Wi-Fi
It was three things: clarity about what actually grows your business, confidence to back yourself and execute, and a real community of women who get your world.
That's what changed everything for me. And that's what I now help other rural and regional women find.
I don't believe in generic business advice. I don't believe you need to move to the city to build something real. I don't believe you need years of trial and error to get results.
I believe in women backing themselves. I believe in real support from real women who understand your life. I believe in clarity that comes from action, not perfectionism.
And I believe rural and regional women deserve a coach who gets that your business has to fit your actual life, not some Instagram fantasy.
That's how I work. No fluff. No complicated systems. Just honest, practical strategies that work in your real world.
1500+
WOMEN SUPPORTED ACROSS
AUSTRALIAN COUNTRY TOWNS
5
YEARS IN
BUSINESS COACHING
$200K+
INVESTED INTO MY
OWN GROWTH
4x
MY INCOME IN THE
LAST 12 MONTHS ALONE
fun facts about me
Between feeding horses and dogs, checking cattle, tending gardens, and being full-time mum taxi to three active boys, life is never boring!
My family does everything together on the farm. We love epic adventures, but honestly, we cherish the simple joys of country living most.
Here's a few other things you might not know about me...
I love to travel with my family. We pack up our caravan for 5-6 weeks at a time and travel Australia with the boys. Because building an online business means I can work from anywhere.
I've created time for my business by cutting what doesn't serve my goals – we don't watch much TV, I limit social media, and I'm happy to work late nights or early mornings when needed.
I've been an entrepreneur since I was a girl - raising poddy calves, working horses, and selling plaited leather belts at camp drafts on weekends.
WORK WITH ME
Here's how I work with ambitious rural and regional women like you
who are ready to build the profitable business of their dreams
minus the hustle culture.
Here's how I work with ambitious rural and regional women like you
who are ready to build the profitable business of their dreams minus the hustle culture.
The Happiness Project
The Happiness Project is a FREE 3-day group coaching experience designed for ambitious rural and regional women who are ready to step into their full potential.
Biz School
The Happiness Project is a FREE 3-day group coaching experience designed for ambitious rural and regional women who are ready to step into their full potential.
1:1 Coaching
The Happiness Project is a FREE 3-day group coaching experience designed for ambitious rural and regional women who are ready to step into their full potential.
Fun facts about me
🌸 I was a full-blown farm tomboy who now unapologetically loves pink. Hay sheds, horses and dirt as a kid… lush gardens, flowers and feminine colour everywhere now (especially living with four boys).
🌿 My garden is my nervous system reset.
Lying on the grass, soaking up the sun and listening to birds is my fastest way back to calm and clarity.
🐎 Horses have been my grounding force since childhood.
There’s nothing like wrapping my arms around a horse’s neck and feeling that quiet, mutual trust — it’s been my anchor through every season of life.
💻 Teenage me would be horrified by my “inside job”… but I genuinely love it.
I once swore I’d never work indoors, yet here I am coaching women over Zoom, journalling, meditating, prioritising retreats — and balancing it all with farm life so my outside cup stays full.
🛤 I didn’t take a straight path — and I don’t believe you have to either.
I skipped uni, tried a lot of different jobs, learned through lived experience, and slowly built a business that fits my values and family.
✨ I don’t believe you need a university degree to build a meaningful life or business.
I believe in learning through doing, investing in growth, and letting clarity come from action rather than having it all figured out first.
🚐 We pack up the caravan and travel Australia for weeks at a time.
Camping, nature, long days together and big adventures matter deeply to us — and building an online business means I can work from anywhere while still living this life.
🏍 I’m a boy mum to three high-energy humans… and being a mum taxi is basically my second job.
Between motorbikes, horses, fishing, rugby league, camping trips and training working dogs, life is busy, loud and full — and I wouldn’t have it any other way. I’ve run my own business since our oldest (now 15) was born so I could stay home with my babies. It wasn’t always easy, especially financially in the early days, but we made it work — and I’m so grateful we did.
This is what Biz School became. A space for rural and regional women to build real businesses with clarity, real people, and the courage to act.
